esports

Asia – Dimitar Berbatov renews his multi-year association with JBO as its Regional Brand Ambassador

O ícone do futebol, Dimitar Berbatov, renovou sua posição de vários anos como embaixador oficial da marca JBO (Just Bet Online), a principal operadora asiática de apostas esportivas e eSports.

Em seu papel contínuo na JBO, Berbatov continuará a ser o rosto e a força por trás de uma série de promoções e ativações dedicadas para uma das apostas esportivas digitais e eSportsbooks mais reconhecidas e conceituadas da Ásia. Esta parceria progressiva continua perfeitamente com um escopo dedicado de longo prazo para colaboração.

Roundly considered the greatest Bulgarian footballer of all time, Berbatov’s engaging appeal and timeless track-record of on-field ingenuity has matched up perfectly with JBO’s own innovative brand values over the past few years. Indeed, having played for many of the world’s most storied football teams – including Manchester United, Tottenham Hotspur, Bayer Leverkusen, Fulham and Monaco – Berbatov has formed an immediate rapport with football fan-bases worldwide.

JBO enjoys a rich heritage in football and international sports, with a sponsorship portfolio to match. Having successfully worked with Bologna FC in Serie A and secured the title sponsorship of the Dota 2 eSports property for the JBO Asian Masters League event, JBO is also the Official Regional Partner of Olympique de Marseille in France’s Ligue 1. Away from Europe, JBO has also partnered with VICI Gaming (one of the top esports organizations in China), Keen Gaming, Killer Angel, 5POWER Gaming and 496 Gaming previously.

A extensão do acordo de Berbatov destaca ainda mais a expansão progressiva e ambiciosa da JBO ao longo dos anos, aumentando sua presença global em mais mercados emergentes, fortalecida pelo objetivo da operadora de envolver, educar e entreter.

A JBO spokesperson praised the brand’s flagship ambassador: “We’re thrilled to have extended Dimitar Berbatov contract with our team as JBO’s original and long-standing brand ambassador. Dimitar is a natural entertainer, both on and off the field, so we look forward to launching more exciting promotions and broader content framed around this unique character and his wise insights into the game. We both like to achieve our goals in the most creative way and playing style possible. Naturally, there’ll also be the chance for our customers to gain further exclusive analysis and game previews from one of the brightest minds in football.

“JBO intends to supplement this global partnership to drive awareness and participation around our progressive brand values across both mature and developing Asian territories. We are invariably looking for new creative ways to engage with our customers across digital channels and betting verticals as varied as sportsbook, esports and casino. Dimitar is a dream fit for the energy and expertise that JBO is spreading across varied local markets, raising the technological bar to elevate the game for the fan experience and social traction.

“A JBO foi pioneira em uma experiência de apostas verdadeiramente unificada e gamificada. Nossos jogadores permanecem incrivelmente leais e orgulhosos dos valores da marca JBO, que ressoam com eles pelo jogo limpo e pela criatividade, ajudando a promover uma comunidade recreativa responsável”.

Berbatov, Bulgaria’s all-time leading goalscorer, added: “I’m thrilled to be renewing terms with JBO across Asia and the Far East. As I’ve come to witness first-hand over the past couple of years, they’re a brand which perfectly aligns with my footballing history and sporting passions, underscored by a desire to fuse fun with fairness and flair across wider sport. It’s a combination that’s vital to winning any game and also entertaining your audience. JBO is also a young vibrant brand, providing a safe and secure platform for its users. I can’t back a better storyline than that.

“Como resultado, estou ansioso para trazer mais conteúdo e atividades de alta qualidade para os mercados asiáticos com meu estilo e profissionalismo característicos, ajudando os fãs a descobrir maneiras novas e profundas de se envolver e aproveitar os esportes que amam”.

Enquanto a JBO continua a desenvolver suas ofertas on-line para fãs de futebol em todo o mundo, esta última assinatura destaca seu compromisso com a representação internacional e com a promoção de um ambiente favorável ao futebol dentro de uma cultura de jogo responsável.

JBO provides one of the broadest offerings of markets and odds for the sports bettor. With customer engagement and entertainment at its core, it provides an innovative and holistic end-user experience via the latest technology and games, allied to trusted and personalized customer service.