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Tag Archives: Programa de lealdade

Reino Unido – Hippodrome faz parceria com myVegas

A Playstudios fez parceria com a operadora de cassino britânica The Hippodrome, localizada no coração da histórica Leicester Square, em Londres. “Estamos entusiasmados por fazer a nossa estreia na Europa com um parceiro excepcional”, disse o Vice-Presidente de Desenvolvimento de Negócios da PLAYSTUDIOS, Jeff Netzer. “Nossos jogos móveis e sociais myVEGAS têm uma base de fãs global forte e crescente. Então é…

Austrália – Reef Casino investirá em programa de fidelidade

Após o fracasso do acordo de aquisição com o empresário de Hong Kong Tony Fung e Aquis Developments, o The Reef Casino Trust, proprietário e operador do cassino de Cairns, está agora procurando investir. Ela quer aumentar o atendimento por meio de um novo programa de fidelidade, bem como de marketing em Cingapura e no sudeste da Ásia. O presidente-executivo Allan Tan disse: “O…

China – Shoutz to help launch VLTs in two Chinese provinces

Shoutz, Inc. and China Netcom Technology Holdings Limited have signed an agreement to implement Shoutz’s Grand Rewards loyalty and second-chance platform and launch a video lottery program in two Chinese provinces. The Grand Rewards platform is an end-to-end solution for lotteries that can increase customer engagement, drive ticket sales and encourage brand loyalty. Shoutz and…

EUA – Caesars adiciona recompensas de eventos ao vivo ao esquema de fidelidade

Caesars Entertainment has sweetened its Total Rewards loyalty program with the addition of TR Live Events. The enhancement to the gaming-entertainment industry’s leading loyalty program allows members to earn Total Rewards Reward Credits for purchases of tickets to shows, concerts and sporting events across the US Additionally, members will have the opportunity to redeem Reward…

US – Pinnacle enhances mychoice loyalty scheme

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US – Thunder Valley teams up with MGM to boost loyalty

Thunder Valley Casino Resort and MGM Resorts International are proud to announce a strategic marketing relationship to enhance their respective rewards programs, Thunder Rewards and M life, and benefits offered to loyal members. This marketing partnership creates reciprocal benefits for the loyalty programs of both companies. Thunder Rewards members will receive exclusive offers at MGM…

UK – Grosvenor launches Multi-Channel rewards scheme

Grosvenor Casinos is the first casino operator in the UK to offer a multi-channel rewards scheme following the launch of its popular Play Points programme across its online and mobile platforms. The announcement comes as the company continues to develop its multi-channel offering; giving yet another reason for customers to play with Grosvenor Casinos. As…

US – Hyatt and MGM form loyalty alliance

Hyatt Hotels and MGM Resorts are creating what they believe to be the largest loyalty programme in Las Vegas with Hyatt Gold Passport members able to earn and redeem Hyatt Gold Passport points at 12 iconic participating MGM Resorts destinations in Las Vegas, and M life members able to earn M life Tier Credits when…